WSN Update

(RedHerring.com) - When Mike Horton first pitched his University of California, Berkeley, graduate research project to venture capital firms in the fall of 1997, the battery-sized sensors were a hard sell. Eight years later, his sensor network company, Crossbow, has more than $16 million in annual revenue and two consecutive years of profitability under its belt.

A string of wireless sensor network (WSN) startups has popped up to provide a formidable challenge to Mr. Horton and his company, but he believes Crossbow’s comprehensive package sets his products apart. While many competitors focus on niche markets or specific technologies in WSN—such as home automation or the network—Crossbow aims to dominate by selling a vast array of customers everything they need.

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